Business cards are a universal business tool. Aside from face-to-face interaction, it can be argued that business cards are the single-most valuable marketing communications tool that a business has; surpassing Web sites, printed brochures, tradeshow exhibits, packaging, and advertising.
Business cards are an extension of the face-to-face interaction that has occurred. And even if face-to-face interaction has not occurred (like where a business card is attached to a sales letter), a business card carries with it a personal touch that humanizes a business communication that other marketing communication tools just can't match.
So, how do you make them even better? Easy. Recyclable Polypropylene!
Recyclability is an obvious benefit. Yes, paper is recyclable as well, but you first have to kill a few trees! Polypropylene is petroleum-based, so it doesn't require deforestation. Also, Polypropylene is easier to recycle and uses less water in the recycling process.
he benefits of Polypropylene Business Cards go far beyond recyclability and durability. Yes, they are far more durable than paper business cards. They can only be torn with great effort and they are not compromised by moisture. But there are several other benefits that are not as obvious.
How about custom shapes? Paper business cards in custom shapes are certainly possible, but their durability often suffers. Imagine an auto repair business that wanted a business card in the shape of a car with the hood up. With a paper business card in that shape, the hood portion would risk being torn off every time the card is handled! But in Polypropylene, that design would be durable and very distinctive.
